Strawberry Blonde - Molly Sandén

For Molly Sandén’s new album Strawberry Blonde, I produced the custom wordmark. The overall creative direction including posters and campaign graphics was led by Jens Nilsson and Milkshake.

Using the Beatle typeface as a foundation, I modified the letterforms to create a more iconic and legible expression. A retro shadow and tilt are often applied to add warmth and character.

The logo is used across album materials and merchandise, contributing to the visual identity of this new chapter for Molly Sandén.

Created with creative director Jens Nilsson and Milkshake