Brokig

Graduation Project

One-fifth of all food produced today is wasted, accounting for 8–10% of global emissions.

Brokig is a fictional grocery store that reduces food waste by selling fruits and vegetables rejected for their imperfections or unusual shapes. By making these available to consumers, Brokig supports a more sustainable food system and lowers environmental impact.

The brand identity is playful and lighthearted, using humor to convey important messages and promote smart choices. The angular typography and cut-out illustrations reflect the imperfections and uniqueness of the food Brokig offers.